About Me
About Me
I am an ICF-accredited executive coach working with senior leaders, founders, and high potential talent who carry real accountability for performance, people, and strategic direction. My clients lead established organisations and scaling ventures, making decisions that shape culture, growth, and long-term outcomes.
I am passionate about helping leaders shift their thinking, navigate complex transitions, and step into the next stage of their leadership with clarity and intention. Supporting individuals as they evolve their impact on their organisations, their people, and themselves is the most rewarding part of my work.
Commercial Leadership Experience
I bring 20+ years of commercial leadership across sales, media, advertising, and technology. I’ve led teams, managed P&L, set growth strategy, and navigated change in competitive markets. I understand the realities of executive responsibility: balancing targets, stakeholders, and long-term direction.
I’ve held leadership roles at Mail Metro Media, Autotrader, WPP, Shpock, and Interactive Investor, shaping commercial strategy and leading high-performing teams through growth and transformation. My experience is practical and grounded in having sat in the seat.
Coaching Approach
My coaching provides a structured and confidential space for clear thinking, stronger judgement and purposeful action.
The focus is not on abstract models or generic leadership theory. It is on working with capable leaders to:
- Sharpen strategic thinking
- Strengthen decision making under pressure
- Lead with clarity and consistency
- Build sustainable high performance in themselves and their teams
I combine executive experience with coaching expertise to support leaders in navigating the pressures that can drive high performing individuals towards unsustainable patterns.
Sustainable leadership requires awareness, discipline and deliberate choices, not just ambition.
Perspective Beyond the Boardroom
I have written and spoken about high performance and risk, including being featured in Business Insider discussing the warning signs of trading addiction and the psychology of performance under pressure.
I live near the Kent Downs, just an hour from London, and offer coaching sessions in the countryside. The open air and tranquil surroundings provide a rare space to step away from the city, reflect clearly and gain perspective.
Outside of work, my wife and I foster and care for other people’s dogs, a reminder of responsibility, patience and giving back.
I am also a certified diver with PADI and dive around the world whenever possible. As well as being great fun, scuba diving demands calm thinking, preparation and situational awareness, qualities that translate directly into leadership.
If you carry significant responsibility and want a space to think clearly, act decisively and deliver results, I would welcome a conversation.
Leadership carries weight. You don’t have to navigate it alone.
If you’re carrying significant responsibility and want a space to think clearly about what matters most, let’s have a conversation.
